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CAR STYLING SPECIAL EDITION- BMW GROUP DESIGN

Insights into the design culture of the Bmw Group: an account of the corporate philosophy and culture that give birth to Bmw designs. Interview with D...
Manufacturer: Car Styling
€49.00
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Insights into the design culture of the Bmw Group: an account of the corporate philosophy and culture that give birth to Bmw designs. Interview with Dr. Klaus Draeger, Head of BMW Group’s Development and Purchasing Division; The Paradigm Shift of the 21st Century; Sculptural Design: BMW Motorcycle; Competiton, Art, Passion; Collective Intelligence; Three Design Stages, Understanding, Believing, Seeing; Brand-Specfic Design Strategies: The Legend of the MINI; One Common Philosophy, Different Brand-Specific Strategies; Rolls-Royce, the Unique Brand: Passion for Perfection; Interview with Chris Bangle on the Design Culture of BMW Group and much more…

Products specifications
ISBN 978477960283/
Binding Softbound
Pages 130
Size cm. 26x25
Colour Pictures 142
B/W Pictures 17
Publishing Date 2007
Text English
Text Japanese

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