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ENDURING PASSION: THE STORY OF THE MERCEDES BENZ BRAND

The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths a...
Manufacturer: Wiley
€45.00
€25.00
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The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Products specifications
Binding Hardbound
Pages 272
Size cm. 28x24
Colour Pictures 150
B/W Pictures 90
Publishing Date 2005
Text English
Author Butterfield Leslie

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