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HUMMER: HOW A LITTLE TRUCK COMPANY HIT THE BIG TIME, THANKS TO SADDAM SCHWARZENEGGER AND GM

The book tells the story of the Humvees rise from a utility vehicle bred for military use to a suburban status-symbol. More that a simple story of GMs...
Manufacturer: Motorbooks International
€12.50
excluding shipping

The book tells the story of the Humvees rise from a utility vehicle bred for military use to a suburban status-symbol. More that a simple story of GMs clever branding scheme at a perfect juncture in automotive, consumer, and world histories, this book is a cultural dissection of what images make Americans open their pocketbooks so readily, and how buying American consumers was never so easy-or conflicted. With the exploration of everything from consumer buying habits and American economics to global military action and big-budget Hollywood star power, Hummer tells the story of how priceless and valuable timing has been for Americas largest and most recognizable SUV.

Products specifications
Binding Hardbound
Pages 256
Size cm. 16x23
Colour Pictures 16
B/W Pictures 37
Publishing Date 2004
Text English
Author Padget Marty
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