The story of Enrico Piaggio, the ingenious industrialist who in the immediate post-war period believed in the design of a means of transport suitable for everyone to drive. Thus was born the Vespa, the best-selling and best-known scooter in the world, a symbol of Italian creative dynamism in its most successful expression. Since then the history of the Piaggio company has changed its course but today, after more than seventy years from that historical intuition, the brand remains tied in the collective imagination of each of us to a carefree lifestyle and still capable of looking with hope for the future.
With mythical models, such as the 750 SFC, endurance champion in the early 1970s, or the 1000 V6, the only racing motorcycle with a V6 engine, the Italian brand Laverda finally established itself as one of the motorcycle constructors of exception. His creations were spectacular, the result of the passion of the members of this small family company, which, in a unique way, immediately stood out for the personality and character of its motorcycles and the quality of the relationships within the company.
Since hitting the road in 1946, eighteen million Vespa motor scooters have buzzed the Earth.
Vespa's success lies in the uniqueness of its design -- in the unmistakable sheet metal skin that, over the span of decades, has defined the concept of "motor scooter."
The book celebrates all aspects of the scooters and the thriving culture that surrounds them. Since Vespa is affordable and in high-style, the life Vespa encompasses all walks of life, from street urchins to celebrities like Audrey Hepburn, John Wayne, and Brad Pitt.
Part of Motorbooks’ “Life” series, The Life Vespa melds machine and culture to immerse you in la bella vita.