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LA VENDETTA DELL’ALFA ROMEO

Perché l’Alfa Romeo è tornata al centro della scena automobilistica italiana, nel pieno della crisi Fiat? Sarà il marchio leader del cosiddetto polo d...
Manufacturer: Orme Editori
€14.50
€9.90
excluding shipping

Perché l’Alfa Romeo è tornata al centro della scena automobilistica italiana, nel pieno della crisi Fiat? Sarà il marchio leader del cosiddetto polo del lusso? A queste e a molte altre domande prova a rispondere l’autore, raccontando la personalità, il valore e l’evoluzione della marca, attraverso una narrazione vivace e articolata e l’analisi degli eventi storici, delle vicende aziendali, fino alla cronaca più recente. Un libro che apre una finestra sul mondo dell’industria automobilistica, sulle sue "leggi" e sui suoi risvolti indiscreti e meno noti, talvolta del tutto inediti.

Products specifications
Binding Softbound
Pages 184
Size cm. 14x18
Publishing Date 2003
Text Italian
Author Pellegrini Daniele
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